Meet our founders

The Architects

Felipe Galvis

MSc in Business Analytics. Focus on the $1M/month ad spend experience and the ROI-first mindset.

  • MSc in International Business & Business Analytics (Hult IBS, San Francisco): Specializing in transforming complex data into scalable revenue models for high-growth firms.
  • Global Perspective, Local Results: consulting for 150+ companies across 40 countries, scaling brands from tech startups to industry-leading Immigration and PI law firms.
  • High-Stakes Budget Management Managed advertising spends up to $1M/month, utilizing the Kaizen Optimization Loop to ensure every dollar is hyper-optimized for ROI, not just “vanity leads”.
  • Proven Legal Scale: Expert in building end-to-end “Law Firm Machines”—recently delivered +53% YoY revenue growth while scaling marketing and intake teams to 30+ members
  • Recognitions
    2024:
    Pioneer Digital Innovation of the year – student recruitment
    2025: INC 5000 list

Juan Rey

Focus on the deep legal background in VAWA and Asylum. He ensures the ads are compliant and strategically sound for the legal world.

  • Strategy and Legal Line Director for VAWA and Asylum at Quetzal International Services.
  • Sales and Business Intelligence Coordinator at Godoy Córdoba, FRAGOMEN’s affiliate in Colombia, Peru, and Venezuela.
  • Industrial Engineering academic background → strong systems, process, and analytics approach.
  • Entrepreneurial roots → helped grow a family business across LATAM and the U.S., adding deep business-owner empathy and a scale mindset.